Photo by Warner Bros. Pictures/Sunset Boulevard/Corbis via The comic book movie world is lousy with director’s cuts. There ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

We’re not quite there yet, but it sure feels imminent.

The company could find success in such a move, according to a leading Wall Street analyst. The future of Warner Bros. Discovery is tough to discern at the moment. The company is caught between a rock ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.

Warner Bros Discovery and U-Next unveil global distribution of Japanese dramas on Max, in the U.S., Brazil and Asia.

Warner Bros. Discovery (WBD) credit rating drops to junk status in Q1 due to revenue falling short of expectations, and there ...