News

Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision
Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...
Observer6d
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Warner Bros. Discovery Just Undid 1 of the Worst Brand Mistakes I’ve Ever Seen
After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...
When Did HBO Change to HBO Max? What We Know as Service Renamed Again
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.
Do HBO’s owners have any actual idea what they’re doing with Max?
Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
Bounding Into Comics7d
Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move
Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.
Max streaming service to change name back to HBO Max
Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...
Blavity on MSN9d
HBO Max Name Change: Max Will Revert To Its Former Name
What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...