Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” Warner Bros. Discovery CEO David Zaslav said Wednesday. “Today, we are ...

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...