Steve Jobs was skilled at many things--technology, ... You can see the correlation between the Think Different campaign and the speech Jobs gave 17 years earlier about man’s role as a toolmaker.

Late Apple co-founder Steve Jobs' first reaction to the "Think Different" ad campaign was less than welcoming, calling it "crap" before ultimately changing his mind and running the now iconic series.

Only a true marketer like Jobs could somehow manage to find two words that described his philosophy on life. Those words -- think different -- became the mantra, as well as the company's ...

I have seen this speech at least 10 times, and I am always saddened by the thought that Steve Jobs is no longer with us. He left us with so much, and touched our lives in so many ways.

Apple's "Think Different" campaign, which relaunched its corporate image in 1997 and then introduced the iMac, was not written by Steve Jobs, according to Rob Siltanen, a former TBWA/Chiat/Day ...