Since Bridget Firtle launched Rockaway Soda five years ago, her mantra has been simple: “It’s just soda. It’s not that ...

The move comes following PepsiCo’s acquisition of both Siete and Sabra, all “aimed at aligning with consumers' modern ...

Known as the “modern soda,” Poppi has rapidly grown in popularity due to its blend of prebiotics, fruit juice and apple cider ...

Regular Coke remained in the top spot on the annual list of bestselling soda brands. Meanwhile, Dr. Pepper entered the second ...

Coca-Cola launched another soda brand in 1993 but just two years later it was quietly pulled from shelves. In a bold 1990s ...

Unexpected partnerships can turbo-charge innovation and expand companies’ visibility, market penetration and sales – but only ...

DAIVID is a global tech platform that enables advertisers to evaluate and improve the effectiveness of their creative at ...

PepsiCo had previously dabbled its feet in the gut health soda category with Soulboost in 2021, but ditched the brand after ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

The iconic cherry soda company is teaming up with another equally popular Southern brand for a limited-edition release that ...

PepsiCo recently announced that it has acquired a popular probiotic “gut healthy” soda brand for more than a billion dollars. According to a May 19 announcement, ...

Cola and several other drinks and snack foods, has completed purchase of poppi, a fast-growing prebiotic soda brand.