UK snack foods manufacturer KP Snacks has strengthened its involvement with the England and Wales Cricket Board (ECB), ...

The UK is the latest major European media market where DAZN has struck a sublicensing agreement for this summer’s Fifa Club ...

Insurance and financial products platform Gainbridge has added title sponsorship of the United Soccer League (USL) women’s ...

LaLiga has brought to market the domestic media rights covering the next two seasons for its weekly free-to-air match, ...

The National Hockey League has dipped its toes into the world of cryptocurrency by agreeing a sponsorship deal with Ndax, one ...

LaLiga recorded revenues exceeding €5bn ($5.69bn) for the second year running last season, thanks to rising commercial and ...

McLaren Racing has cut short its team apparel supplier contract with Castore and agreed a multi-year deal with Puma, ...

Two Circles has cemented its position in women’s professional football by being appointed the exclusive sponsorship sales ...

Castore is to replace Umbro in supplying playing kit, training and travel wear to England’s men’s and women’s rugby union ...

Turki Alalshikh has transformed boxing with unprecedented levels of investment. But there are signs that Saudi Arabia’s ...

CAF has filled one of its priority categories ahead of this year’s Africa Cup of Nations tournaments with the signing of ...

Against a backdrop of potentially widespread change in the European basketball landscape, Israeli pay-television broadcaster ...