IMG has expanded its US Open media rights representation and advisory agreement in a ‘multi-year’ renewal covering both the ...

Ligue 1 club presidents have voted to end a domestic deal at DAZN at the end of this season but no agreement has been reached ...

London-based football talent representation agency Unique Sports Group (USG) has secured investment of over $100m (€88m) from ...

The future of the Commonwealth Games appears secure for at least the next decade after seven nations and territories ...

The world’s best sportspeople are now less likely to sustain injury thanks to a state-of-the art performance tracker powered ...

Data infrastructure company NetApp has enhanced its presence in the NFL via a sponsorship deal with the league itself.

The International Basketball Federation (Fiba) has secured free-to-air exposure for its national team tournaments in Germany in a four-year deal with ProSiebenSat.1, while also renewing with ...

Sports marketer Sarah Kendall has been appointed head of commercial partnerships at the Football Association (FA), as the ...

Rory McIlroy’s historic victory in the US Masters on Sunday delivered CBS Sports its highest ratings for the final round of the major golf championship since 2018. Northern Ireland’s ...

Aldar, the Abu Dhabi-based real estate development firm, has joined the likes of BMW, Emirates and Rolex by becoming a top-tier Official Marketing Partner (OMP) of golf’s DP World Tour.

The ATP Tour has confirmed an official-partner-level deal with crypto exchange Bitpanda, as well announcing a new sponsorship agreement with Nestlé-owned pet nutrition brand Purina Pro Plan.

Telcos Vodafone and Three are eyeing a move into the subscription TV sector in the UK following the merger of their businesses in the country. Last December, regulatory approval was sealed by the ...