Businesses in the UK are facing issues in adopting AI despite widespread understanding of the technology’s long-term ...

Audience measurement and data analytics company CSM Media Research has been selected to carry out official television ...

Comscore said the data would help provide advertisers, agencies and brands with a clearer idea of how consumers are using AI ...

Insights platform Discuss has launched an AI interview tool that uses AI agents to carry out and analyse consumer interviews.

Consumer analytics and advertising platform CivicScience has formed an industry initiative to provide ongoing analysis of ...

Media evaluation firm Comscore has expanded its partnership with Yahoo Demand Side Platform (DSP) to add Comscore’s audiences tool to Yahoo’s targeting suite.

From the importance of the Python computer coding language in research to building AI-ready teams, Alexandra Kuzmina reports from this year's ASC conference.

Data collection company Paradigm Sample has agreed a strategic partnership with global brand consultancy Interbrand covering services around brand value.

Human insight company One Minute to Midnight has appointed Hannah Rogers to a senior global position working on client ...

Havas Media Network has launched its global technology, data and analytics consultancy arm CSA in southeast Asia, with James ...

Global strategic communications and performance marketing agency IDX has appointed Crispin Beale as its worldwide chief ...

The agreement with OzTAM follows an arrangement in 2022 between Netflix and UK television measurement service Barb to become ...