Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural audiences, with Asian ...

During April, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...