Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign, reuniting The Office cast in a mock startup ...

Coca-Cola is currently probably WPP's most important account - it recently lost the media to those French marauders at ...

Agencies have been arguing until they're blue in the face that brand building is the key to sustained corporate growth. And, ...

Let’s be clear: culture isn’t just a layer to add to a campaign - it is the strategy. In a fragmented, fast-moving ...

It's approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions (June 16-20.) As ever we'll be asking various luminaries about Their Top Tips for Cannes, with an ...

McVitie's has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We ...

When the going gets tough the tough...run for cover, might be the motto of the world's marketers despite being forever told ...

Television has come a long way since John Logie Baird's demonstration at Selfridges department store in 1925. What began as a ...

Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the way ...

The pictures speak for themselves on this one. We've had plenty of clever, AI-driven campaigns from Spotify but the ...

Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn't quite the creative powerhouse (yet) that ...

Italian beer wars are enlivening UK adverts: we've had Pablo making waves for newcomer (to the UK) Poretti and now ...