The latest quarterly IPA Bellwether report demonstrates a fall in marketing budgets as pessimism grows around the upcoming UK ...

Despite notching up its 14th consecutive quarter of market share growth, Boots should ramp up investment to enhance its ...

The hotel chain is expanding its digital partnerships, CRM tools and investing in its app, as it eyes “opportunity” presented ...

While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little ...

B2B marketers are under increasing pressure to deliver more with less against a backdrop of challenging targets and reduced headcounts.

Companies from the creative industries entering The Social Mobility Foundation’s annual Employer Index may be up 43%, but ...

Specsavers’ marketing community is becoming “stronger and better” thanks to its ability to test and learn - something its CMO ...

Lenovo is looking to add a human touch to its marketing as its first wave of AI-powered laptops hit shelves.

From his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has ...

Consumers are fairly evenly split on whether they view cookies positively or negatively. Around one-third view cookies ...

New research from the LinkedIn B2B Institute finds that 63% of B2B tech buyers say that short-form social video content helps ...

Inspired by the fashion industry’s success with social shopping, First Choice launched an influencer marketing campaign to ...