Some 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in large ...

As poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is ...

The latest quarterly IPA Bellwether report shows a drop in marketing budgets, driven by declines in main media, market ...

Heineken indicated its negotiations with European retailers have been “tougher than usual”, as it looks to remain firm on its ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

Kirsten is Marketing Director for Mondelez International where she heads up the Meals business spanning two of the UK’s top brands, Philadelphia & Dairylea. Her formative years were spent at P&G where ...

Over 20 years experience in leading consumer electronics firms from mobile to imaging to kitchen appliances to beauty tech. Currently leading the go-to-market strategies for the ambitious, innovative ...