All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

As it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance ...

Differing definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

As well as concerns about the context in which advertising may appear, the shift away from news brands as a platform to ...

With Guinness becoming the official beer partner of the Premier League, as well as it’s partnership with Six Nations, how do ...

Are marketers underestimating the practice, strategic skill and training needed to craft an effective agency brief?