The latest quarterly IPA Bellwether report demonstrates a fall in marketing budgets as pessimism grows around the upcoming UK ...

Despite notching up its 14th consecutive quarter of market share growth, Boots should ramp up investment to enhance its ...

The hotel chain is expanding its digital partnerships, CRM tools and investing in its app, as it eyes “opportunity” presented ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The luxury goods giant has committed to brand investment despite experiencing its first quarterly revenue decline since the ...

While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little ...

B2B marketers are under increasing pressure to deliver more with less against a backdrop of challenging targets and reduced headcounts.