At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...

As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the ...

Articles written by Vyshak Venugopalan ...

It’s an unusual move for a category that often reduces peace of mind to a bullet-point promise. And in an industry frequently accused of ghosting customers post-purchase, Policybazaar is betting on ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

Famous Innovations won two Grand Prix awards for ‘The Anatomy of Suffering’ campaign for Henlo Pet Nutrition on the final day of Abby Awards 2025, powered by One Show. The evening honoured standout ...

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

As brands confront diminishing returns from traditional ad formats and seek intimacy at scale, influencer marketing has emerged as a potent hybrid—offering reach and relevance, both. In today’s ...