Swiss watchmaker Swatch is under fire in mainland China after a campaign image for its Swatch Essentials Collection sparked widespread condemnation on social media. The ad, featuring an Asian male ...

Cleft lip, with or without palate, is among the world’s most common birth defects and rates are highest in Asia, affecting roughly 1 in 500 to 600 births. At Smile Asia’s annual gala in Singapore, ...

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

Temu appears to be the biggest benefactor of Amazon’s recent exit from Google Shopping ads, according to new data. In July, Amazon completely withdrew from Google Shopping ads after a year of gradual ...

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted ...

Campaign360 has officially wrapped up for 2024! The one-of-a-kind, two-day industry event at Singapore's Marina Bay Sands' Convention Centre focused on the power of disruption and owning the future of ...

Havas has won the competitive bid for Shell's media account, the holding group has confirmed to Campaign. WPP's GroupM, which held the account since 2005, was the incumbent here. Effective January ...

Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.

Digital agency Totem surveyed marketing leaders from 90 brands on their advertising plans for 2024. Most of these cross-section brands are global ranging from large- to medium-sized, with 80% having ...

Conformism, collective, collaborative and (non) conflict have been the alliterative adjectives used for Indonesian consumers traditionally. Enter the Indonesian GenZ. This demographic now forms 30% of ...

Bonjour and welcome to Campaign Asia-Pacific's coverage of the Cannes Lions 2024. The Festival of Creativity has started with a promising and dynamic agenda addressing the industry’s most significant ...

Consumers in the Philippines have clicked with Shopee, selecting the ecommerce major as their top brand for customer experience. Shopee not only offers Filipino consumers convenience, but is also easy ...