AppsFlyer is your go-to platform for everything you need in mobile marketing. It’s an open platform that offers you ...

In the fast-paced world of mobile performance marketing, results are everything. But, have you ever considered that some of ...

The global travel retail sector has gone through a significant transformation, driven by the evolving behaviours and ...

Navigating ad tech can often feel like wandering through a labyrinth. Today’s tech giants have long acted as walled gardens ...

Are you maximizing your app's potential in the competitive app store landscape? App Store Optimization (ASO) is a crucial strategy for increasing organic downloads and visibility. However, to achieve ...

App Promotion Summit Berlin is the place to learn how to grow and scale apps and understand key topics including AI-enabled ...

This session outlines how to create more effective ad campaigns by optimizing your timelines, assets, and testing strategies. Discover the power of micro variations, the role of AI in creative ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

Mobile app marketers have relied heavily on walled gardens like Google and Meta for user acquisition for years. While these ...