AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company ...

On Thursday, the TV identity resolution company Blockgraph announced a new self-serve product, aptly called Blockgraph ...

Prohaska Consulting debuted the ProNews Collective, a PMP of premium news publishers whose ad inventory will be exclusively available via Index Exchange.

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, ...

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired LiveIntent for $250 million.