在1999年娃哈哈集团改制及后续操作后，娃哈哈集团由100%国有企业改制为国资相对控股企业：国资是第一股东，持股46%；宗庆后 (后由宗馥莉继承)持股29.4%；职工持股会持股24.6%。

平台发放的5000万元消费券引发抢领热潮，日均领取量突破2.3万张。 另有1元权益券活动将服务类消费纳入补贴范围，包含验房、装修设计等实用项目。该活动上线两周即售出8万份。

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