No, and this is a topic that is close to my heart, and I believe the shortage presents a huge opportunity to content creators in in this region. There are more than 420 million people around the world ...

Consumers now have a myriad of channels to engage with their favorite content. Linear television remains dominant, captivating over 96% of the total population in KSA, with the average viewing time ...

This isn’t just about terminology. The way ESG is communicated in the Gulf carries real consequences—for investment, for global perception, and for long-term trust. As companies in the region become ...

Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell us more about that? You’re absolutely right—there’s a ...

“The inspiration [behind the drink] was to create a foundation aimed at rebuilding and aiding civilian infrastructure in Palestine, specifically Gaza,” says Mohamed Kiswani, Communications Director at ...

TRANSFORMATION IN BRAND INVESTMENTS: A RESPOND TO CONSUMER PREFERENCES Gen Z, the generation that is following influencers the most, is mainly looking for fashion, beauty, and lifestyle inspiration.

SEO is proving to be more important than ever in 2024 and I see more and more businesses realizing it. In 2022 and 2023, the reality was that business owners and larger corporations predominantly ...

Journalism gave me a voice and a responsibility, and that responsibility still shapes how I approach communication today. Even now, I return to those roots whenever the noise around me grows louder.

Publicis Media ME has announced a strategic partnership with Living Room MENA, an independent creative tech and experiential agency, to reshape how brands engage with consumers. By integrating ...

Can you walk us through the rebranding of Al Ghurair and how it will affect your divisions, specifically the food-related ones? The rebranding of Al Ghurair is more than just a visual change, it’s a ...

Initiative, part of IPG Mediabrands and Middle East Communications Network (MCN) in the MENAT region, has announced the appointment of Sanita Sandhu as Chief Strategy and Growth Officer for the MENAT ...

You have recently joined RISE, can you tell us more about your role there and the scope of your activities? I joined RISE back in September 2023 to lead the commercialisation of Riyadh Art. However, ...