Italian regulators say Shein’s green messaging was vague, misleading, or overstated Authorities criticized Shein’s claims ...

An investigation was launched against the company Infinite Styles Services from Dublin, which runs Shein's site in Europe.

Behind the TikTok hauls to Insta-ready aesthetic, a backlash is brewing, and Italy and France are leading the way.

The Italian Competition Authority announced Chinese retailer Shein was fined more than $1 million for allegedly "misleading" ...

Italy's competition authority (AGCM) imposed a 1 million euro ($1.16 million) fine on China-founded online fast fashion ...

The Singapore-based Chinese fast-fashion giant was fined for misleading and omissive sustainability claims on its website.

Italy's competition watchdog said Monday it has fined the company responsible for Shein's websites in Europe one million ...

In late May 2025, the Consumer Protection Cooperation (CPC) Network and the European Commission (EC) concluded a joint investigation into online marketplace and e-retailer SHEIN. The result? A ...

In late May 2025, the Consumer Protection Cooperation (CPC) Network and the European Commission (EC) concluded a joint investigation into online marketplace and e-retailer SHEIN. The result? A ...

European Union officials unveiled new rules on Thursday to regulate artificial intelligence. Makers of the most powerful A.I. systems will have to improve transparency, limit copyright violations ...

"While Europe moves toward a greener, more sustainable economy, companies like Shein are pulling in the opposite direction — encouraging overconsumption and fast disposal," BEUC stated.

Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar regulatory scrutiny.