We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Omnicom Oceania will be led by Nick Garrett as CEO. In his new role, Garrett will collaborate closely with brand agency leaders to deliver integrated solutions and a more seamless experience for ...

Q2 2025 Management View CEO Philippe Krakowsky highlighted that the company delivered an organic revenue decrease of 3.5% in line with previous guidance, attributing ongoing headwinds to major account ...

Bruce Crawford, an advertising executive behind the “Got Milk?” campaign, got a buyer. The former chairman of the Omnicom ...

Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

The results are the latest sign that ad spending is holding firm in an uncertain economy, after French ad giant Publicis and ...

As FAST viewership grows, advertisers are shifting focus from premium content to premium moments—using contextual targeting to deliver emotionally resonant, high-impact ads.

Today’s fractured video landscape means media planners are stitching together campaigns, but with the right structure, integrated strategy is possible.

Omnicom Oceania will be led by Nick Garrett as CEO. In his new role, Garrett will collaborate closely with brand agency leaders to deliver integrated solutions and a more seamless experience for ...

Stephen Colbert, the CBS late-night talk show host, was unequivocal in his assessment of Paramount Global's $16 million settlement with President Donald Trump. "I believe this kind of complicated ...

An Omnicom spokesperson confirmed that the 2025 MM+M Agency 100 honoree will soon be folded into Omnicom Health subsidiaries.