Called the “Plane de Lis,” the new mark is packed full of winks to the city of New Orleans and the airport itself. As the name suggests, it’s meant to evoke both an airplane and a fleur-de-lis—a stark contrast to the former logo, which simply shoehorned a plane into a scene dominated by the iris design.

With a marching band, NFL cheerleaders and costumed Mardi Gras krewe members, New Orleans unveiled a new brand for its Louis Armstrong International Airport on Tuesday as the city readies for Super Bowl LIX.

Queen Tahj, a New Orleans resident, is the first artist to create the Super Bowl logo that is not affiliated with the NFL.

Conspiracy theorists got it right and the color of the Super Bowl logo ended up deciding the two teams who made it to Super Bowl LIX.

The Louis Armstrong New Orleans International Airport introduced new branding before visitors fly into the city for the Super Bowl.

More than 100,000 travelers are expected to arrive at Louis Armstrong New Orleans International Airport over the next two weeks.

Looking to take a trip to New Orleans during Super Bowl weekend? Avelo Airlines is offering one-way fares out of Tweed New Haven Airport to Louis Armstrong New Orleans International Airport, which start as low as $125 for one-way,

Avelo Airlines is offering flights to and from New Orleans for the Super Bowl 59 matchup between the Philadelphia Eagles and Kansas City Chiefs.