Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

Marvel Rivals Season 3 is completely changing how certain parts of the game function, while also introducing tons of new ...

Owosso's Eli Worthington dominated the competition at New Balance Nationals, winning by six feet while also placing ninth in ...

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...

Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Footwear brand New Balance has followed Adidas in developing 3D-printed midsoles that could be customised to suit the ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...