The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

It is not young kids driving the demand but “kidults” (those aged 12 and above). Kidults now account for over a quarter of ...

"I can't stand the way Gen Z is always critical of everything millennials do. They hate the way we dress, the way we dance, ...

Businesses are scrambling as these surprising millennial choices threaten to upend entire industries. Millennials are shaking ...

In just one year, 5.49 million millennials moved to large U.S. cities. While about 73% of these transplants moved to a big ...

Trends come and go, especially in the age of TikTok, where microtrends rule supreme—if only for a day, week or month, if they ...

A quarter-century after burying a plastic pipe stuffed with notes and mementos, old friends in Silver Spring discover that ...

Generations of people are known for various characteristics, whether they are true or not. One group that has the spotlight ...

While 64% of Americans feel confident about their finances this year, the right workplace benefits can help them meet their ...

Millennials are now the largest debt holders in Canada, overtaking baby boomers for the first time, says a quarterly study ...

Groundbreaking study reveals millennials and Gen X face unprecedented cancer risks. Learn about the types, causes, and ...

Both Millennials and Gen Zers are saving money, despite high costs of living and student loan debt. But, both generations ...