Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

TikTok's hot woodchopper's brand deal, Netflix snags 'Sesame Street' and EV startup Slate draws reservation interest—plus, ...

When it comes to promotional marketing, standing out in a crowded marketplace can feel like a constant challenge.

Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

When it comes to promotional marketing, standing out in a crowded marketplace can feel like a constant challenge.

According to the latest Verizon survey for the State of Small Business, it seems that more SMBs are turning to AI for content ...

The bottom line is that when entertainment production leaves the state, money departs, along with jobs and talented ...

Instagram isn’t just for selfies and scrolling! If you didn't already know it, you CAN use it to make real money from ho ...

When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing ... college customers. Magas recommended trying incentives ...

About Promo Direct Founded in 1991, Promo Direct is an award-winning provider of custom promotional products. With thousands of brandable items, fast production times, and expert customer service ...

Combining traditional retail with modern technology can offer unique experiences that keep customers returning. As the retail landscape changes, it’s important to consider how technology can improve ...