As Birchbox's profile has grown, so has its co-founder's. But Katia Beauchamp's roots veer far from the sparkly beauty industry scene. Fortune cajoled this year's top 40 into sharing facts about ...

“Sampling is critical to discovery,” said Katia Beauchamp, co-founder of Birchbox, New York, in the session “Global Retail Innovation: The Latest Concepts and Ideas Driving Change.” ...