Meta is sharing new advice for Threads creators about how often and when to post content, as the platform contends with ...

Threads is notorious for engagement bait, and Meta knows it. And they're going to try to fix it, too — allegedly. This ...

Engagement bait on Threads typically covers posts with banal questions or invites for open-ended discussions to encourage ...

If you’re active on Meta’s Threads app, then you’ve probably encountered some amount of engagement bait in your “for you”” ...

Engagement bait can take many forms but the core of the practice is to make a brash statement that draws a flurry of response ...

In July, Meta boss Mark Zuckerberg said Threads had reached 175 million monthly active users. It is a much larger platform ...

Instagram boss Adam Mosseri is reassuring Threads users that the company is aware of the app’s engagement bait problems. If ...

Former X/Twitter users are finding their way to Threads. Unfortunately, that includes the oh-so-annoying engagement farmers.

As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is ...

Meta has acknowledged the increase in engagement bait material on its text-based social media app Threads. Threads was launched in… Continue reading Meta trying to get Threads engagement bait ‘under ...

The confrontation effect was observed across all three experiments. Engagement was higher on posts that challenged the user’s ...

Meta on Wednesday unveiled a new suite of generative AI features that seem designed to fill Facebook and Instagram feeds with even more of the AI-generated engagement bait and scams that users ...