The platform’s total subscriber count is expected to hit nearly 282 million in the latest quarter, a jump from last year’s 247 million

Netflix is due to report third-quarter earnings after the closing bell on Thursday. Wall Street will be focused on subscriber trends and momentum for the advertising tier — as well as the prospect of price increases in the near future.

Netflix ( NFLX) is set to report its fiscal third quarter earnings on Thursday after market close — but the streamer will once again have a high bar to overcome as the stock trades near all-time highs and analysts look ahead to another price hike announcement as a potential catalyst.

Revenue and operating margins continued to improve in the third quarter as subscriber growth slowed, a sign of the company’s success in pivoting toward prioritizing profitability over growth.

Netflix is starting to raise prices in some countries, as growth spurred by its crackdown on password sharing starts to fade. The company told investors on Thursday that it was "working to improve our monetization by refining our plans and pricing" and had already increased prices over the last month.

The question of whether the company plans to up the prices of its streaming subscriptions in the future has been raised yet again as Netflix’s soon-to-be-released third-quarter results approach.

Key Takeaways Netflix shares jumped 5% in extended trading on Thursday after the streaming giant topped Wall Street’s third quarter estimates and issued a strong revenue outlook.The stock has traded in a rising wedge since late June,