Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

From “Cinderella” to “The Lion King,” Stitch crashed the movie posters of previous live-action Disney films — even the ...

Disney President of Global Advertising Rita Ferro following last week’s upfront presentation discussed several pertinent topics about ESPN.

Fans have been wondering if The Avengers would appear in the Disney+ Marvel Universe. Brad Winderbaum answered this question at the Disney presentation at the Upfront event on Tuesday.

Upfront Week is supposed to be devoted to TV-industry build-up. Instead, executives have unveiled new and ambitious plans ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Streaming and network giants like Amazon, Disney, and NBCUniversal gathered in New York this week to make their best pitches ...

The tremendous success, during which Kansas City made the playoffs every year from 2015 to 2024, won the AFC West Division ...

Former Miss Florida and ESPN reporter Laura Rutledge stole the spotlight at the 2025 Disney Upfront, showing up in a bold ...

From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment ...

Eyewitness News Reporter Joelle Garguilo sat down with Disney President of Global Advertising, Rita Ferro to talk about the ...