Target sales fell nearly 3 percent in the first quarter of 2025 as consumers boycotted the retailer over its reversal of diversity, equity, and inclusion (DEI) programs upon President Donald Trump's return to office.

Pressure is growing on Target Corp.’s chief executive officer after the retailer cut its sales forecast following a sharp pullback in consumer spending and a hit from tariffs and boycotts.

Target now expects a “low single-digit [percentage] decline” in sales for the fiscal year; it previously forecast 1 percent growth.