In the Lauderette ad, Beyoncé wears a white T-shirt, Levi’s 501 jeans and a pair of Christian Louboutin denim boots. During ...

CEO of the iconic denim brand Levi Strauss & Co., she got word that music legend Beyoncé would be name-checking the company ...

Sir John Hegarty was the brains behind Levi’s iconic ‘Laundrette’ ad. Nearly 40 years after it first aired, the brand gave it a fresh spin with the help of Beyoncé. Here’s what the creative made of ...

Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...

Beyoncé stars in the latest Levi's ad campaign, showcasing stylish new designs in a dynamic and trendsetting promotion.

Levi's CFO explained why its new denim marketing campaign with cultural icon Beyoncé is a win-win for both partners.

Following the release of Beyoncé's track Levii's Jeans, from the album Cowboy Carter, the global superstar steps into the ...

Beyoncé steps into a laundromat wearing Levi’s 501s, as well as a white T-shirt from the brand and a denim cowboy hat with the signature red Levi’s tag. As she dramatically wiggles out of her jeans to ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).

Good morning. Levi Strauss & Co. is betting its collaboration with superstar and trendsetter Beyoncé will accelerate the momentum of its already growing women’s business. Harmit Singh ...

The Levi’s® brand today announced a new campaign with global icon Beyoncé. Following the release of “LEVI'S JEANS” — a ...