You can use A/B testing to learn more about your audience and make changes so that you’re reaching them in the most effective way.

The leaders who thrive aren’t those who have the answers—they’re the ones who know how to ask better questions.

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

It’s clear that A/B testing has had, and continues to have, a significant impact on Silicon Valley and beyond. It is changing the way we do business. The question is, when does A/B testing ...

Everyone Is A/B Testing So the negative material impact of this specific study was low and likely overblown, but the controversy vaults the ethics question into a necessary public discussion.

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance.

A/B testing was a new insight in the realm of politics, but its use on the web dates back at least to the turn of the millennium.

A/B testing is an effective method to take UX concepts for a test drive. But when it’s not done properly, it can actually hurt your business.

Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.

A-B split testing can be performed continuously at relatively little cost, allowing for constant fine-tuning of marketing campaigns, website updates, and the development of online tools.