The leaders who thrive aren’t those who have the answers—they’re the ones who know how to ask better questions.

You can use A/B testing to learn more about your audience and make changes so that you’re reaching them in the most effective way.

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

It’s clear that A/B testing has had, and continues to have, a significant impact on Silicon Valley and beyond. It is changing the way we do business. The question is, when does A/B testing ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance.

Everyone Is A/B Testing So the negative material impact of this specific study was low and likely overblown, but the controversy vaults the ethics question into a necessary public discussion.

A/B testing is an effective method to take UX concepts for a test drive. But when it’s not done properly, it can actually hurt your business.

A/B testing was a new insight in the realm of politics, but its use on the web dates back at least to the turn of the millennium.

Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.

A-B split testing can be performed continuously at relatively little cost, allowing for constant fine-tuning of marketing campaigns, website updates, and the development of online tools.