Levi’s invented blue jeans in 1873 — and more than 150 years ... around the globe,” says the brand’s global VP of women’s design, Jill Guenza. “Levi’s have been at the center of ...

At that time, we were seeing a micro-trend of women who were huge fans of vintage Levi’s and who were buying their jeans a couple of sizes bigger and then really tailoring them to fit their bodies.