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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
For years, the NBA denied that the figure in its logo was based on Jerry West. However, its creator, Alan Siegel, finally restated the rumors, confirming that he was "undoubtedly" inspired by the ...
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The photo behind the NBA logo has surprisingly humble origins
The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...
NBA and FIBA to take next steps toward adding a new European league, sides announce
NEW YORK (AP) — The NBA may soon be significantly expanding its presence in European basketball, in the form of partnering ...