"Papa" Weil, the founder of Rockmount Ranch Wear ... it was Robert Plant, who visited the store not once, not twice, but three times -- and wore a Rockmount shirt to his concert at the Fillmore ...

It's Yeehaw Week at Esquire, and we're exploring all the ways in which Western style and culture are coming to bear on what clothes we wear ... shirt we did because I started thinking that a pot ...