And sometimes, you need to make up characters to move the plot along. That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar ...

Creating personas for the different users or customers interested in — and buying — your products can be a beneficial way to understand and recognize the likes and dislikes of a consumer group.

An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite ...

It’s a shift from the mindset of “a user is a user” that maps each employee to the business function they serve. Persona mapping is a must for any organization prioritizing business for ...

Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers ...