The primary goal of buccal massage is to relax and stimulate the muscles within the face, especially those responsible for the shape and contour of the jawline. By focusing on the buccinator ...

It can also be used for facial slimming and jawline contouring, by decreasing the size of the masseter muscle for a more V-shaped tapered jawline. The traditional Botox focuses on facial muscles ...

Other than the way in which people mew, new jaw-contouring technology like the Medi Lift Essential Mask, non-surgical facelifts and Botox® can help you achieve the jawline you’re mewing for.

You’ve heard of contouring, sure. Maybe you’ve even ... The subtle, upward pressure from the tongue helps define the jawline, lift the cheekbones, and even straighten teeth over time.

Proponents of the trend suggest it as an inexpensive alternative to filler, orthodontic work, or surgery for the jawline in adults. Mewing is a pretty basic exercise, says Dr. Kopelman ...