Lipton updates its logo for the first time in over a decade. The redesign returns it to a design much like its very first, ...

The answer lies in the company’s long ... recommitting to the Yellow brand in 2021. The Yellow logo’s quirkiness, then, is a bit of a historical accident, one that has been assisted by the ...

The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989, a triangle was added under the first "a" in the name, with the name ...

First, a Walmart spokesperson told Fast Company that the ongoing logo lawsuit has been settled ... it’s a paired back sun (or perhaps even an eclipse). At the same time, the shape reads ...

Alongside this announcement, the company also revealed ... shade from the old logo has been replaced by a less shiny, subtler golden color, still staying within the yellow spectrum.

According to a company ... the new logo is completely different — the old one is a sun, and the new one is a flower,” an X user wrote in jest. Despite the stir this brand redesign has caused ...