After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

That same year, a Harvard Business School study linking purpose with stock market performance was published, and the Association of National Advertisers even voted "brand purpose" as "Marketing Word ...

These band logos in rock and roll have become iconic through memorable imagery and clear expression, representing the music ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

In today’s post, we’ll be giving you all the details on how to create an effective and vibey mood board for your brand.

Offered in dark terracotta and gray beige, the Mostro Craft features a suede upper and a woven tongue. PUMA’s emblematic Formstip is reimagined in a more abstract design reminis ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

I knew it would be an irk for him. He wasn’t gonna call me and tell me he wanted me to be on Jordan brand. He would never do that. Couple of times, when he was with the Bulls, I wore them in the game ...