The thesis is simple: the fastest and most efficient way to build a distinctive brand is by creating assets that are rich in ...

I also hope that activists like the one here use their time ... Alchemist Brand Consulting. “The problem with many logos/symbols is that they are abstract enough to be open to highly subjective ...

which show the original logo morphing into the geometric version. According to Trollbäck+Company, the studio reduced the updated mark down to its core components, broke it apart, and then used the ...

The misuse of the word “logo” is one of ... companies prefer to take a more abstract approach, creating a universal symbol that abstractly represents their brand. Apple’s iconic fruit ...

But the abstract logo of Instagram’s new ... said Michael Evamy, the author of “Logo,” an anthology of corporate brands and logos. “New identities, by their nature, are meant to mask ...

or fast-food restaurants which prefer to use red. Read on to see why these brands are using certain colors in their logos. The information in this article was sourced from Towergate Insurance's ...

Since 2008, HP has been on a mission to rediscover its identity and express it better through a redesign of its logo and visual assets. The company hired Moving Brands, a specialist in this area ...