The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

A local content creator is popping up on the billboards of Times Square in a way that’s easier than you would think.

On May 28, Starbucks announced it’s looking for two “Global Coffee Creators” to travel the world and tell stories about the ...

“We all work ... chief marketing officer for NBCUniversal Television and Streaming, said Peacock is fulfilling a similar role for Universal Pictures and other content banners within NBCU.

Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best today, and how marketing leaders are reacting to AI. Sponsored by Walker ...

“Marketing ... more content, but their operational processes just can’t keep up with that volume and complexity,” Gradial CEO and co-founder Doug Tallmadge said in a statement. “We want ...

The RAD Score™has quickly become an industry-defining tool for brands seeking to predict, optimize and measure the success of their marketing ... of our editorial content, we keep a strict ...

Global fashion brand H&M has appointed socially-led creative agency We Are Social to spearhead its content creator strategy and engagement across Asia. The partnership underscores H&M's commitment ...

We caught up with the marketing chief at its CES brand space in the T-Mobile Arena to discuss partnership strategy, automotive innovation, the significance of creator-led content and marketing trends ...