On a recent trip to Walmart, I decided to try some items from the store's two house brands, Great Value and Bettergoods ... fired prosciutto-and-arugula pizza was the first Bettergoods product ...

CHICAGO (Reuters) - Wal-Mart ... of Great Value, the country's largest food brand in both sales and volume, includes new items such as double-stuffed sandwich cookies, frozen pizza and organic ...