Slogans are crucial to food advertising. However, this popular breakfast food didn't find its memorable catchphrase until ...

Waffle House is coming to Emporia in a marked expansion of the 24-hour service breakfast destination’s reach in Virginia. The ...

Waffletto’s creations are naturally Instagram-worthy without feeling like they were designed specifically for social media. The colorful fruit toppings, the perfect golden waffles, the artful drizzles ...

Edison bulbs hang from the ceiling, casting a warm glow over wooden tables and metal chairs. A waffle-shaped logo adorns one wall, alongside a cactus design that roots this place firmly in its Arizona ...

The burger joint could be a cash cow. We dug into the financials to find out just how much McDonald's franchises make a year.

The 60-year-old restaurant company is introducing smaller prototypes, an expanded menu and updated logo ... big Huddle House change O’Reilly touted is an expanded menu that will feature new items like ...

Waffle House's menu is famously frozen in time — and that’s exactly how loyal fans like it. But the breakfast-focused chain just broke tradition in a big way. Waffle lovers are rushing to get ...

Waffle House is shaking things up this spring. Earlier this week, the iconic restaurant chain announced a new addition to its menu. Despite being around since 1955, Waffle House hasn't made a ...

Waffle House diners typically have their favorite menu items that they order time after time. So when the iconic restaurant chain launches something new, it’s a big deal. The breakfast chain has ...

A Waffle House restaurant sits in front of a submerged road after Hurricane Florence hit in Kinston, North Carolina. Photo: Getty Images In the 1950s, Joe Rogers Sr. and Tom Forkner were neighbors ...

Shipley’s octagon-shaped ball marker shares reminders of the Waffle House logo, with black lettering covering a yellowish-gold base. The catchphrase has roots at The Dogwood Invitational ...