Volkswagen plans to start its public-relations campaign to try to recover from the diesel-emissions scandal by booting its ad slogan "Das Auto." Such a simple slogan, around since 2007 ...

Volkswagen of America announced today the launch of a new advertising and marketing campaign called DAS AUTO, literally translated to “the car.” Part of a global brand platform, DAS AUTO will ...

Wolfsburg, Germany - Scarred by a public relations thrashing over its “Dieselgate” scandal, Volkswagen is planning an image offensive, and its “Das Auto” global advertising slogan is an ...

VW is referring to its new campaign as “DAS AUTO”, or literally as “the car.” A black 1964 Beetle called Max will be the star of the campaign as he it converses with such varied ...

According toReuters, it was announced at a recent meeting of 2,000 VW group managers that the 'Das Auto' slogan would be replaced with simply 'Volkswagen.' See All 3 Photos Although Volkswagen is ...

Volkswagen is to drop its "Das Auto' global brand mantra from its upcoming campaign as the beleaguered car business plots to revitalise its image following the emissions scandal. The slogan ...

But the latest casualty isn’t an executive, it’s a slogan. Volkswagen will drop the “Das Auto” tagline used since 2007, as it works to rebuild its image, reports Reuters. The slogan simply ...

Kenneth Hall October 3, 2007 Comment Now! The marketing types over at Volkswagen want us to think ‘VW’ when we think of cars so they’ve launched a new campaign with the simple tagline “Das ...

Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty. Launched in ...

because a Volkswagen is a part of their lives.” Yes, memories and, more recently, defeat devices. The company also gave up on the somewhat arrogant “Das Auto” slogan, and went for a very ...

Volkswagen will drop ‘Das Auto’ from all forthcoming advertising campaigns, according to a Reuters report. It will no longer appear underneath the Volkswagen logo, with the word ‘Volkswagen’ appearing ...