Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Utah never officially released any logo designs for the Outlaws, with only an unconfirmed leak offering an idea of what the logo might have looked like. In contrast, the 'Mountain Mammoth' is ...

including getting feedback not only on potential names but also on potential logos. The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

Applications for all three names — Utah Mammoth, Utah Outlaws and Utah Hockey Club — and their respective logos are still active on the United States Patent and Trademark Office website.

Mammoth outlasted other choices for the new nickname, including Outlaws, Yeti and even ... addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo ...