Multiple adaptations of the 'Fly the Friendly Skies' relaunch were made, each focusing on a different aspect of the United ...

United Airlines (UAL) needed to deliver exceptional Q4 results in order to avoid a sell-the-news reaction. The company did just that, flying past EPS and revenue expectations due to robust demand ...

There’s good news for those who fly the friendly skies ... Yes, it’s a joke until you are the one experiencing an airline’s electronic breakdown or you’re on the wrong side of a bad ...

Fly the friendly skies Since the 2008 recession, which impacted the airline industry to a point of financial crisis, many carriers have made serious attempts to rebrand and reclaim customer loyalty, ...