Under Armour has turned its innovation lens onto the ubiquitous backpack. The Baltimore-based sports brand set out ... "You're not fighting the bag anymore." In addition to the new strap system ...

To help you make your decision, we’ve compiled a list of some of the most popular baseball bags from the top brands in the business, including Easton, Under Armour, and Louisville Slugger.

Now, the NBA superstar is reportedly on the verge of signing a lifetime deal with Under Armour worth $1 billion ... in a lifetime contract with the sports brand, which is similar to LeBron ...

The collection featured Under Armour fabrics and technologies to underline the brand’s innovation and capabilities. This is a common strategy amongst leading sports brands, partnering with ...

Kevin Plank, the sports apparel company’s controlling shareholder, will seek to reinvigorate the struggling brand. By Rebecca Robbins Under Armour, the sports apparel company, said on Wednesday ...

designed to help team sport athletes go all-out for something bigger than themselves, the team.” The new ad is an extension of Under Armour’s 20-year-old 'Protect this house’ marketing ...

Fabric samples line the walls of the “materials library” in Baltimore-based Under ... Armour believes the new fiber will not only perform better and be more sustainable, but will transform the ...