Many athletes have become household names, connecting more deeply with their fans not just through their performance on the ...

Under Armour’s 'Most Popular' $100 Running Shoes Are on Sale for Only $40 originally appeared on Athlon Sports. A highly ...

Amazon Is Selling ‘Extremely Comfortable’ Under Armour Sneakers for Only $23 originally appeared on Athlon Sports. A stellar ...

A new social media campaign from Under Armour highlights Greek life at two of Maryland’s historically Black universities.

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.